Sometimes their own vending machines are not as profitable as others, why?

Writer： Zhongda vending machines Time：2022-08-03 15:47 Browse：℃

Nowadays in life vending machines have been everywhere, because it has the advantages of low investment, no threshold, shopping convenience, etc., attracted a large number of entrepreneurs to join, after a period of operation, watching others vending machine business is booming, their own put has been lukewarm, so where the problem lies?

1, Point Location

No matter what type of vending mode, site selection is one of the most critical aspects. Many businesses set foot traffic as the first goal, that sufficient foot traffic will be able to ensure sales, but the foot traffic can only ensure that there is a large flow of people in the area, but does not guarantee that all the audience, only those interested in vending machines and will be the actual consumption of the group can be counted as effective customer flow, therefore, the key to convert foot traffic into customer traffic.

First, because the vending machine has a small footprint, high flexibility, low trial and error costs and other advantages, the actual situation can be adjusted according to the actual placement point when the profit is not good. Secondly, instead of giving up the sufficient human flow around the point, we should investigate and analyze the preference of the crowd, and purchase and adjust the types of goods, so as to obtain more stable customer flow, and the revenue can grow effectively.

2, Merchandise

Vending machine goods need to be selected according to the preferences of the surrounding population, after the field survey, select several goods with good sales and high repurchase rate, in addition, you can also add a few goods with high profit value, and low profit goods with each other for sales, making the cabinet more rich in goods, can grow the overall profit.

3, Competitiveness

The chances of vending machines or convenience stores of the same type appearing around areas with sufficient foot traffic are higher, which means that consumers in the area are more selective, so a certain degree of industry competitiveness will be formed. Merchants should try to avoid this kind of situation when placing, to reduce the competitive strength of the surrounding environment, so that the turnover rate of goods will be higher!