Writer: Zhongda vending machines Time:2022-11-19 17:11 Browse:℃
Choosing a vending machine placement location is the key to profitability. Picking a cost-effective location can bring a constant flow of customers to your vending machine, so how do you pick a good placement location?
We should analyse the nature of the location, the location of the placement, the characteristics of the object of use, and the usage rate and other data before placing the vending machine, mainly the following points.
First. The Human Flow Factor
To choose the effective flow of people, and relatively closed, small competition places. For example, schools (teaching halls, dormitory buildings, playgrounds, gymnasiums), hospitals (office halls, inpatient departments), underground stations, high-speed railway stations, railway stations (waiting rooms, ticket halls, etc.), factories (staff dormitories, canteens), etc.
Second. The Quality of the Crowd Flow in the Place
Some places are crowded but not necessarily suitable for vending machines, such as the same railway station, near the platform is very inappropriate, people are busy on the train generally will not have time to buy things.
So choose the location to pay attention to the flow of people and the quality of the nature of the flow, but also pay attention to the competition brought by the surrounding entity artificial shops.
Third. Goods Corresponding to the Crowd
Young people are the main consumers of cosmetics, food and drink and adult products, so vending machines should be placed in locations where young people make up a higher proportion of the population; for example, for false eyelash vending machines, large commercial centres are a good location.
Some tourist attractions, parks, zoos, playgrounds, children like the fun of buying things on the vending machine by themselves with the help of adults, food and drink, children’s toys are the objects of their consumption.
Semi-enclosed factories, special town industrial parks and crowdsourcing spaces are excellent places for vending machine placement because it is inconvenient to go out and buy.
Places where drinks are consumed are also better places to put them (e.g. ballrooms, gyms, etc.), but attention should be paid to their income levels and corresponding spending power, as well as the corresponding types of drinks; energy drinks are definitely sold more than carbonated drinks in places like gyms.
Vending machines in the community, for example, are more suitable for selling products that are needed on a daily basis - fresh fruits and vegetables to meet the needs of the community, or products that are needed for sexual life, which are also very marketable.
Four. The Safety Factor
Although vending machines have certain anti-theft and explosion-proof capabilities, but still need to try to put the vending machine cloth in a safe location: security complete place, or within the coverage of the monitoring probe.
Five. Convenience of Operation
When examining the location, try to take into account the ease of installation, replenishment of the channel. If the purchaser is a single person single machine this situation, generally to consider the place of placement can not be too far away, so that in the event of an accident or the need to be on the goods when convenient. If it is put in a certain area more than one, should consider the surrounding crowd composition, especially the age group composition, age group composition should be in 18-40 years old, crowd positioning in college students, young people the best, especially in commercial centres, pedestrian streets and other commercial relatively more developed areas.
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