How to put the vending machine? Vending machine placement tips?

Writer： Zhongda vending machines Time：2022-09-08 19:01 Browse：℃

Recently and just entered the field of vending machine users to communicate, found that they are most concerned about a problem, surprisingly, about how to choose the vending machine placement point - vending machine in the end to be placed where the best? The choice of vending machine placement is very important, and where it is placed is almost always the key to future revenue. Today a comprehensive talk about which angles we need to consider to decide where the vending machine needs to be placed.

First, the flow of people

Putting vending machines in places with a lot of foot traffic is a very basic point that we can all think of. It is ideal to have a high and stable flow of people, and at the same time, a more closed area with less competition from physical stores. Such spots are mainly: transportation hubs (airports, high-speed rail stations, subway stations, etc.), schools, industrial parks, hospitals, office buildings, convention centers, scenic spots, and pedestrian streets. Vending machine covers an area of small, placed without site restrictions, flexible means of operation, can be easily placed in the more concentrated places of pedestrian flow.

Second, the crowd consumption level

Selling things first need to understand the consumer, understand a point of the crowd consumption level can help us determine the consumption habits of consumers here. For example, in high-end office buildings and airports, the consumption level of the main crowd usually allows them to ignore the difference of a few dollars of goods because of the convenience of vending machines. In the factory area, although there is a lot of foot traffic and the location is relatively remote with little competition, the consumption level of factory workers is different from that of office buildings, and they may be more sensitive to price, so high-end coffee or imported food and drinks do not have good sales. Pay attention to the consumption level of the flow of people, according to the habits of the target group, flexible deployment of core products, can lead to an increase in turnover.

Third, easy to operate and maintain

In vending machine operations, the lower the O&M cost, the better. For the Chinese vending market, which is not fully mature, high distribution costs are common. Therefore the location still needs to be set up with this in mind: Is it easy to operate and maintain? When examining the location, you should choose a location that is convenient for replenishment and maintenance, not too remote, increasing transportation costs, especially in the case of a single person, a single machine, placed not too far away, in order to load or deal with problems immediately.

Vending machine is a common equipment of commercial automation, it is not restricted by time and place, can save manpower and facilitate transactions. It is a new form of commercial retailing, also known as a 24-hour mini-market. It can be divided into three types: beverage vending machines, food vending machines, and integrated vending machines.
Due to the advantages of easy setup, low management costs and flexible business premises, self-service vending machines have become an integral part of people’s daily lives. Everyday consumer goods as small as chewing gum, from cheap tissues to valuable items, can be sold in kiosks. In the past few decades, vending machines have grown from nothing to something, and from something to something, penetrating every aspect of people’s lives, which has also undergone a long and exciting development process.