Writer: Zhongda vending machines Time:2022-05-11 17:48 Browse:℃
Vending machines are undoubtedly a low-risk investment in the new retail industry with great potential for the future. However, the vending machine market is currently in a serious form of blindly following the trend. Many operators buy several or more vending machines and throw them directly into crowded places, paying high rents but failing to achieve the expected revenue… Why? We will analyze with you, what you need to pay attention to join the vending industry.
Vending machine market research.
Let’s imagine a famous attraction with huge crowds. It’s really no problem to put beverage vending machines, but what if there is a specialty drink store not far from this spot? Placing a vending machine near it would require a competition with it for customers, which would be a loss to its own interests anyway. So market research before vending machine placement is very important.
Vending machines should give priority to cities and regions with high population density. The demand for vending machines in first- and second-tier cities is far from saturated. At the same time, first- and second-tier cities have more fast-paced people with high demand for vending machines and high circular consumption, similar to universities, famous attractions and other places where these channels have high profit margins, most of which require bidding and individual operators may not be qualified to participate in the placement.
The selection of high quality points is also part of the market research. Only adequate market research can maximize the function of vending machines.
The cloud platform supports talking with data and digging deeper into user needs.
A beverage vending machine where you put what you think is a delicious juice, but the final sales show that carbonated drinks sell better, is speaking with data; a beverage vending machine in front of a gym where you put traditional Coke, Sprite and other carbonated drinks, but imagine that people who are just working out or getting ready to enter the gym will drink these? What they need is probably a functional drink that provides energy, which is guessing user behavior; different users always have very different needs. Instead of subjectively assuming to understand users, dig deeper into their needs. For example, using the integrated intelligent management system of the smart retail cloud platform to assist in the seamless integration of online and offline scenarios, visual analysis of big data, digging into customer behavior, building user portraits, and presenting more appropriate products to users through vending machines to increase their purchase rate. This effectively enhances the user experience.
Cost control of vending machines.
What is the original purpose of our investment in vending machines? To make money, of course! Therefore, the cost issue should be a top priority. Vending machines must operate on the basis of low cost and low investment. Excessive rents can undermine investor confidence and discourage further scale placement. Therefore, vending machine investments can be considered in a variety of cooperative ways. Than if you can find a good vending machine operation service provider to work with.
Choice of vending machine type.
In addition to the basic operation, the choice of vending machine type is also a very important thing. Putting different types of vending machines vending machines can maximize operational efficiency. As with the Smart Purchase Technology vending machine, multiple machine combinations with greater capacity of goods to meet the diverse needs of users. White want to invest in vending machines, why not try, can greatly reduce the difficulty of investment.
These are some small experiences of vending machine operation, I hope it will help you!
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